Two specialist divisions.

One trusted group.

Emberstone Group is a family business based in Sleaford, proudly serving homeowners and landlords across Lincolnshire. Founded by Annabel and Ryan Goy, our story has always been about more than the services we provide. It is about building something that lasts businesses, homes, and relationships by doing things right.

That journey began in April 2021, when we launched as Goy Services Ltd. From the start, the goal was simple: to create a business we could grow ourselves, built on trust, craftsmanship, cleanliness, honesty, and family. We wanted to offer a standard of work and service that felt personal, professional, and dependable from the very first conversation through to the finished result.

Ryan and Annabel each brought something different to the business, and that balance is still at the heart of Emberstone today. Ryan has over 12 years in the trade and is fully qualified across plumbing, heating, bathrooms, and kitchens. As Managing Director, he leads on sales and customer experience, helping make sure every project starts with the right advice, the right approach, and the high standards the business was built on.

Annabel is a qualified project manager and plays a central role in keeping the business running smoothly behind the scenes. She oversees operations, processes, and project tracking, making sure every detail is organised and every customer journey is managed properly. She also leads on bathroom design, shaping layouts, finishes, and aesthetics to create spaces that are not only practical, but beautifully put together.